Brian Moak is the owner of the newly re-branded HEART Certified Auto Care. Moak has lived in Lake Forest for about a year and is the father of a 7-year-old son.
He started working for his own dad 15 years ago in the auto repair business, eventually purchasing the company that today has three locations in Northbrook, Evanston and Wilmette. Moak now wants to grow the operation and over the next 12 months, he hopes to have five franchises in place and he said the company’s strategic plan calls for 100 locations over the next 10 years.
Q. I understand your father had some concerns about your joining the business. Why did you decide to enter?
A. He tried to push me toward more of a “professional environment” in an office. He felt this is a business that no matter how good you are, you are not a candy store and no one is glad to see you. But it was in my blood and it is part of our family culture.
Q. What do you enjoy about your work?
A. We are a people business, and I get to interact with a lot of them. The fact I get to connect and be a part of their lives and help make their lives better is my favorite part of the business. People are usually nervous about our work because they are buying something they don’t understand so we get the opportunity to take a stressful situation and make it better and make people feel empowered.
Q. For the franchise plans, you want to stay local?
A. The goal would be to keep it in the Midwest but we will be flexible and we will go anywhere to support someone whose values align with ours.
Q. You speak of inclusion and community in company press releases. How do you incorporate that into your business practice?
A. It is incorporated into everything we do. We support and sponsor hundreds of organizations each year. Our culture thrives on the individuality of who we are. That relates in the way we deal with our customers and how we support organizations.
Q. How do you see the car repair business evolving over time?
A. The industry will change, every industry does. I think the companies that are left standing are the ones that anticipate change and deal with it and stay ahead of it. Our company is young, agile and hip and we stay ahead of the curve. So when the change comes in our industry, which it will, we will be ready for it.
Shout Out is a weekly feature in which we get to know and introduce our readers to their fellow community members and local visitors throughout suburban Chicago. Check out more online at ChicagoTribune.com/ShoutOut.
Daniel I. Dorfman is a freelance reporter for the Pioneer Press.
Chicago-Based Heart Certified Auto Care Launches National Franchise Opportunity, Targets Midwest Growth Opportunities
EVANSTON, Ill., March 6, 2018 /PRNewswire/ -- Building on a family legacy that spans more than 90 years, HEART Certified Auto Care is aggressively expanding the company's expert mechanical care and top-notch customer service across the U.S. through a new, national franchise opportunity.
HEART, which stands for "Helping Everyone Achieve Reliable Transportation," currently has three locations in the Chicagoland area and is focused on reinventing the auto care industry by over-delivering on customer experience. HEART has a customer retention rate of 95 percent and an approval rating of 99 percent. Customers who visit the Chicago suburban Evanston, Northbrook and Wilmette locations are greeted by friendly staff, comfortable, family-friendly waiting rooms, free loaner cars and shuttle services, among other amenities. Digital inspections show the good and the bad under the hood, and HEART technicians show pictures and videos of any damage found, before walking a customer through a thorough explanation of repair needs.
"Bringing your car in for a repair is often an unpleasant experience and the last thing we want is for a customer to feel vulnerable," said Brian Moak, Founder & CEO of HEART Certified Auto Care Franchise Corporation. "Our customers are our partners when it comes to how we take care of their cars. We are looking forward to replicating this model and building the HEART brand to create loyal customers across the entire Midwest."
Moak grew up in the auto care industry, watching and learning from his father, who worked for the Duxler family before buying their Evanston location. Moak worked at his dad's Duxler Complete Auto Care shop after school and during summers, and even after college. The two expanded the business together to three locations, and by age 27, he bought the business from his dad and has since made the bold decision to change the name and grow the brand through franchising as HEART Certified Auto Care.
With the average age of a car at 11.6 years old, the need for quality auto care is continuing to increase. HEART plans to open 10 new locations over the next two years, specifically targeting Midwest suburbs like Hinsdale, Westmont and Oak Brook in Chicago, and parts of Northwest Indiana and Milwaukee. That number is expected to grow to 100 locations, nation-wide, over the next decade, creating opportunities for service-minded entrepreneurs to make a difference in their own lives and lives of this growing customer base.
"With HEART locations earning more than three times the industry standard's earnings and the automotive industry booming at $105 billion annually, HEART is at the ground floor of the auto industry's next big thing," added Moak.
The total investment for a HEART Certified Auto Care franchise ranges from $301,500 - $763,000. Locations make an average gross profit of $1.3 million annually. The brand is looking to grow in communities near metropolitan areas in the Midwest and nationwide. To learn more about HEART Certified Auto Care franchising opportunities, visit www.heartautocarefranchise.com
About HEART Certified Auto Care
Chicago-area based HEART Certified Auto Care, with locations in Evanston, Wilmette and Northbrook, is an auto repair business that believes in education and transparency. The company offers a wide range of vehicle services. Launched in 2017, HEART is built on more than 90 years of auto repair experience. The brand is looking to grow through franchising, with a goal of opening 10 new franchises over the next two years. For more information about HEART Certified Auto Care, visit www.heartautocare.com.
Original Article Found Here...https://www.prnewswire.com
Brian Moak (Owner of HEART Certified Auto Care) was just on the cover of Tire Review magazine.
There is also an article describing the company, its family based origins and the direction that it is going. His goal is to have over 150 Franchise locations built in the next 10 years. If you are an honest person with goals, ambition, energy and care; you could take part in the opportunity that HEART offers entrepreneurs nationwide.
You can see the article online via the link above. (Page 80)
Join a winning auto care team where everything we do comes from the HEART. Our mission is simple: Helping Everyone Achieve Reliable Transportation. Completing that mission requires ambition, energy, and a commitment to your community. You'll have your own business, and you'll be part of a growing, caring organization.
Are you ready forthe challenge?